Cost of Social Media

It has been a while since my last blog but here goes…..on 10th September I was lucky enough to attend Digital Futures, a free event hosted by Shropshire Council at Theatre Severn; the event celebrated the work of digital champions across the country and even featured a live Skpe link to No 10 (which worked by the way!).

Vicky Sargent of Boilerhouse Media explained the financial cost of transactions and the benefits of channel shift to cash strapped local councils. Below is a quick infographic I produced using the Socitm data Vicky quoted and noun symbols (open source symbols from  which you can download using google chrome). The infographic shows a comparison of the average cost of transactions for the web, phone and face to face.

Average cost per transaction









Of course channel shift is only one element of providing a service to customers and several speakers mentioned the issue of digital exclusion, Alison Smith from Pesky People was one such speaker. Alison explained the issues surrounding digital exclusion for customers who have a disability, for example 1 in 3 disabled users have never used the internet compared with 1 in 10 of the able-bodied population.

Just two quick snippets from Digital Futures, further information can be found on twitter using the following hashtag #digifutures12 and a link to an article from the Shropshire Star featuring Dan Slee is shown below.


About Richard Overy

Photographer, Collector & Creative
This entry was posted in Infographics and tagged , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s